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 Module 2: Vox pops - voice of the people Page 3 of 11

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Welcome
Quiz
About vox pops
What people hate
Checklist
Optimising
If all else fails…
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10 things you always wanted to know about vox pops

(but were too afraid to ask)

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Vox pop is short for vox populi

Speech bubbles A vox pop about...

...vox pops!
Seasoned vox poppers give their thoughts. (0:38)

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Vox pop is short for vox populi, Latin for voice of the people. It sounds simple enough, recording voices of passers-by, but there's more to vox popping than meets the ear. Years of experience on the street have produced the following pearls of wisdom:

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a vox pop consists of a montage of voices and opinions recorded on location (often your nearest main shopping street)

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a vox pop should include a range of voices: young, old, male, female, multi-ethnic, sensible, outraged, funny, unreasonable

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vox pops are cut together rather than carefully mixed

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the vox pop should be audibly on location but not drowned by passing lorries, blaring music etc

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a vox pop is normally 20-40 seconds - any longer will sound very laboured

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the best vox pops are pacey, quirky, memorable

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a vox pop is an excellent piece of texture for a radio package or as an introduction to an interview or discussion

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normally the reporter’s voice does not appear in a vox, except perhaps to ask an additional question or reiterate the original question

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the vox pop purports to be the views of the general public but it never is - it’s those six people you persuaded to stop and talk to you on a cold rainy Friday morning. Don’t present your vox as being a scientific survey of public opinion

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Rain cloudit often rains when you have to go out to record a vox

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